We just can't stress enough how wonderful a fiber wool naturally is. There is no need to bathe it in harsh chemicals, or mix it with synthetics, wool is best when it is virtually untouched, practically right off the ewe's back.
Of course, this isn't completely true. When the ewe's go in for their yearly hair cut, the fleece is scoured (cleaned) with a biodegradable soap to remove the lanolin and clumps of vegetation. Lanolin is the natural oil secreted from sheep's skin, and is great for skin care. Some companies will wash their wool with harsh chemicals (carbonized wool), in order to get all the tiny bits of vegetation out of the fibers. We choose not to use an detergents harmful to our environment or our bodies on our wool.
We also choose not to 'super-wash' our wool. This is a process which applies a chemical treatment to the wool, enabling it to be washed in a washing machine. This completely inhibits wool's fibers from behaving in their wonderful way. The chemical coating prevents the wool from breathing, rendering it unable to resist mold/mildew, dust mites, and more. We want our wool to be able to do its thing - its natural, incredible, practical thing. After much study and practice, we have found that leaving wool virtually untouched will allow it to do what it evolved to do - protect sheep from the elements, meaning cool in the summer, and warm in the winter!
Its remarkable how incredible wool is, and it's no wonder that our ancestors chose to keep sheep with them as they traversed the country sides! Years ago, sheep were bred for meat, milk, and for their fabulous wool, that was used for all sorts of clothing, hats, gloves, bags, carriage tops, and more.
Our slogan is "Re-Discover the Wonders of Wool" because we believe that the qualities that wool has are still practical and 'wonderful' to this day! It is our society that has forgotten. As time has continued, it seems like consumers have gotten used to choosing synthetic, man-made materials that don't do our Earth good. These materials harm our environment, and often don't degrade for hundreds, if not thousands of years!
We recently re-blogged an article on our social media on a PR campaign that Prince Charles did across the pond to get his nation to remember the Wonders of Wool. He buried both a wool sweater and a synthetic sweater (made of mixed polyester materials), and 6 months later came back to dig them up for a team of press. The wool sweater had already begun to decompose! The nutrient rich soils interacted with the wool to begin the composting process, while the sweater made of synthetic materials was unearthed in its original condition. These man made fibers aren't able to degrade in soil and if continued to be produced, will fill up our soil, and prevent future generations from enjoying the supple, rich Earth that we know today.
We are proud to be able to create home goods that are biodegradable and sustainably sourced, made from 100% wool from American sheep ranchers. Supporting domestic sheep ranchers is important to the livelihood of small communities across the US. We believe that the more we can educate consumers on the Wonders of Wool, the more people will begin to switch their choices, from plastic to natural, bettering the environment along the way. Our hope is to strengthen the American wool industry along the way, creating more jobs, and strong communities for the future.