Why Wool? | Frequently Asked Questions
American wool is an incredible fiber with many benefits - and we want to share it with the world! Our goal is to educate consumers on the value of wool - and the value of supporting domestic industries, so that we can ensure economic viability in our communities for generations to come. We believe that wool has its place in every household. Wool is environmentally friendly and versatile. Previous generations used wool for anything ranging from carriage covers, to hats, to coats and gloves. We are hoping to help people Re-Discover the Wonders of Wool so that consumers can remember what a great fiber it is, and hopefully begin to enjoys its many uses!
To us, it's a real no-brainer that wool belongs in every home. We are proud to be able to support domestic industries and would like to see the American wool and sheep industry grow as the years go on. Our promise is to source wool from USA sheep ranchers, so that we can ensure the quality and standards of the way the sheep are raised and the wool is shorn. Sheep do need to be shorn in order to thrive on the ranch. The long history of shepherds has led to the domestication of sheep, meaning that they depend on us to survive. If we let their wool grow too long, they would become weighed down and not able to freely move due to the sheer mass of wool produced. Shearing the sheep is comparable to a haircut. Once a year, the sheep are brought into the barn and professionals remove their fleece with care. The sheep are not harmed in this process. Wool is a gift to mankind, and if we show these wonderful ewes respect, then the symbiotic relationship that has developed can continue in harmony through the future.