It started with a love of the land, and all that it provides – food, fiber, wildlife habitat, clean air, and water.
Meet our owner, Amy
Amy has a decades-long career in land conservation, and a passion for supporting the viability of working lands and agriculture.
She wanted to figure out a way to share what she grew to love about wool – its natural qualities, and its practical uses. So, she bought a felting loom, began experimenting with Pozzi Wool, and developed the products. In September of 2013, she bought a booth spot at Sonoma County’s Heirloom Festival – and the company was up and running.
Since then, the loom has continually churned out Dish Drying Mats, Ironing Board Pads and other Sonoma Wool Company products. With demand, Amy expanded the company to the East Coast, where some of the United States' last felting mills reside. She currently resides in Brewster, Cape Cod, the same town where coincidentally, the nation's first woolen mill stood!
This Is Joe
Within 5 minutes of meeting Joe, you’ll feel his passion for all things related to ranching. As a fourth-generation rancher in Marin and Sonoma Counties, California, he continues a long heritage of ranching and brings a lifetime of experience with all things wool.
He and Amy joined forces and started Sonoma Wool Company together, with a common goal to help support the United States wool industry. You'll find our first felting loom in his little red barn at Pozzi Ranch in Valley Ford, California.
And, I'm Sawyer
I grew up in Sebastopol, California and often spent time on Pozzi Ranch. Photography was a hobby that eventually became a career. I now manage the day-to-day operations, our shipping, graphic design and media departments, and will be your main point of contact if you have any questions or concerns regarding our products or wool in general. Feel free to reach out anytime - let's talk wool!
Our Why, and What's Next
Amy started Sonoma Wool Company with a genuine passion for wool and its incredible properties. We all stand behind her and believe that wool has a place in every home. We value sustainable concepts, from cradle to grave.
Re-Discover the Wonders of Wool
The driving purpose of Sonoma Wool Company is to help people Re-Discover the Wonders of Wool, which, of course, will help support family sheep ranches, just like Joe’s. The centuries-old wool industry is struggling as fewer and fewer people choose to become sheep ranchers. If demand for wool increases, the likelihood of maintaining a viable wool industry strengthens.
With Growth, comes Change
Now that we are bi-coastal, we have opportunities to work with several historic wool mills on the East Coast to assist with our manufacturing. In addition to Pozzi Wool, we’re regularly experimenting with other sources of United States wool to be able to provide a consistent high quality product.
We’re excited about this next step in Sonoma Wool Company’s growth, and invite you to join us on our journey of helping others rediscover the wonders of wool!
If you have any questions or comment about our products, please contact us - we would love to hear from you!
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